The Lansing Regional Chamber of Commerce (LRCC), in partnership with the Michigan Economic Development Corporation’s (MEDC) Pure Michigan State Trade & Export Promotion (STEP) program, will be participating in an important trade mission to Brazil to network with business professionals and learn about the many trade opportunities that exist in Brazil’s rapidly growing market. The trade mission is scheduled for May 20-26, 2012.
The Brazil trade mission will be led by Automation Alley, which is a technology business association dedicated to driving growth and innovation in Southeast Michigan through a collaborative culture that focuses on workforce and business development initiatives. Automation Alley and LRCC are two of four organizations in Michigan helping lead a statewide initiative designed to help Michigan businesses significantly increase exports around the world.
The Lansing Regional Chamber of Commerce (LRCC) also serves as the Central Michigan Regional Export Network administrator of the STEP program, overseeing the 18-county. LRCC vice president of international services, Brent Case will participate in the Brazil trade mission to represent businesses from the Central Michigan region exploring trade opportunities with Brazil.
The trade mission will focus on bringing together Michigan’s regional business leaders with potential end users, agents/distributors, joint-venture partners, technology licensees, and other key players in Sao Paulo and Rio de Janeiro, Brazil. Regional business leaders will also have opportunities to attend business receptions and hear government officials and business leaders discuss the challenges and opportunities of conducting business in Brazil.