Michael Finney, president and CEO of the Michigan Economic Development Corporation (MEDC), will be the keynote speaker for Port Lansing’s 2012 Global Logistics Conference. Finney will be joining over 20 global logistics, international business and financing experts who will be speaking at East Lansing’s Kellogg Hotel and Conference Center on Tuesday, May 15 for the conference.
 

“This is a great opportunity for local business professionals to gain beneficial advice from some of Michigan’s most successful experts on international business and economic development,” said Brent Case, director of Foreign Trade Zone No. 275 (FTZ) and international trade development at the Lansing Regional Chamber of Commerce (LRCC). “Taking your business global is a big step, and we want to make sure you know not only how to expand your business, but how to be successful.”
 

The conference will allow business professionals to discover how export sales can help diversify their customer base, provide long-term stability and support higher paying jobs. They will also have the opportunity to gain insight from business leaders that have successfully expanded into foreign markets and learn how to localize global logistics, finance international efforts and optimize global supply chains. These experts are from a variety of organizations and will teach business professionals what mistakes to avoid and how to achieve goals such as helping to weather economic cycles, reaching new customers, extending product life cycles and improving economies of sale.