We at the Lansing Regional Chamber of Commerce are proud to deliver our 2013 Annual Report in the April edition of FOCUS Magazine. I encourage you to take some time and review the report on our activities over the past 12 months and look ahead to our exciting plans for 2014.
I have written many times about the importance of our members in the mission of the Chamber. Our team understand that our success depends on the success of our members, to whom we are dedicated to serve with every one of our programs and services. We also understand that our members make an investment when they join the Lansing Regional Chamber of Commerce, and that it is our responsibility to deliver a return on that investment.
When it comes to value, we believe that a membership in the Lansing Regional Chamber of Commerce is one of the smartest investments for any business in the tri-county region to make. The American Chamber of Commerce Executives organization recently commissioned the Schapiro Group to conduct a web-based study of 2,000 adults nationwide, to determine how consumers view businesses that are members of a chamber of commerce. The results showed:
- Being active in the local chamber of commerce is an effective business strategy. It communicates to consumers that a company uses good business practices, is reputable, cares about its customers, and is involved in the community;
- If a company shows it is highly involved in its local chamber, consumers are 10% more likely to think its products stack up better against its competitors;
- When a consumer thinks more favorably of a company because of its involvement in a chamber, it is because he or she infers the company is trustworthy and cares about its customers; and
- When consumers know a small business is a member of a chamber, they are 49% more likely to think favorably of it and 80% more likely to purchase goods or services from the company.
I am proud of the hard work that our Chamber team continues to perform dayin and day-out on behalf of our members. Those efforts are reflected in the pages of the April FOCUS Magazine, which details the great success we have enjoyed over the past year in delivering high-quality signature events and business networking opportunities, government relations and advocacy, professional development and educational opportunities, business growth initiatives, affinity programs that save our members money and outstanding publications and communications.
Why do we do it? Quite simply, it’s all about building a better region by building better businesses. For those of us at the Lansing Chamber of Commerce, we believe achieving those worthwhile goals begins with a solid foundation of delivering the highest possible value every day to all of our members.
Tim Daman is the President & CEO of the Lansing Regional Chamber of Commerce