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What is Content Marketing and How Can it Help Your Business?

Posted By Michelle Rahl, Lansing Regional Chamber of Commerce, Monday, June 08, 2015

In a world where we are inundated with advertisements, emails, and social media updates every minute, it’s hard to imagine how businesses can successfully connect with their customers in a meaningful way. But there is.

Let’s talk about how you can create content that will resonate with your customers and how it will help your business.

What is content marketing?

Content marketing isn’t about selling - it’s about sharing value with the customer. Your content needs to be created with a particular audience in mind to offer the most relevant insight. These pieces are helpful and informative, leaving behind jargon and overly technical language. Businesses can create meaningful content through blog posts, videos, articles, infographics, and more!

How can content marketing help your business?

When writing content, we must be sure it’s serving a purpose by giving information and adding value to your customers’ lives. What problems frustrate them the most? What answers are they looking for? Here are some reasons it’s worth investing the time to craft authentic and relevant messages.

Build trust and relationships: Our ultimate goal is to build meaningful relationships with our customers. We want to behave in a way that causes our clients to view us as a trusted partner, advocate, and resource. The more we provide value to our customers and the more consistent we are in communicating with them, the easier it will be for them to trust and rely on us for needed solutions.

Share your voice and build credibility: To stand out, your brand needs to have a voice and a personality that relates to consumers. Also, one motivation behind producing useful, informative content is to build the credibility of your organization. We want people to know who you are and view you as an expert. While the focus of the content needs to be the client, the motivation behind it can be to enhance your credibility and differentiate your business from others.

Strengthen your online presence: When you create meaningful, engaging, and helpful content, people are more likely to share it with their friends! Your beautifully written content will help advance your business's online presence when you post it on multiple social platforms. Sharing your content consistently will ultimately increase customer engagement, and boost your website traffic.

These are just a few of the ways content marketing can help your business. There are many other benefits to well-written and thoroughly developed content. To schedule a brainstorming session to discuss how to create engaging and authentic content for your business, contact Rough Draft Solutions today!


Submitted by Amanda Washburn, Owner, Rough Draft Solutions 

Tags:  answers  articles  blogs  brand  connections  content marketing  credibility  customers  infographics  relationships  sharing  social media  trust  value  videos 

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