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Business Education Series: Marketing 101
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The traditional marketing methods that businesses have used in the past are becoming outdated and uninteresting to consumers, leading to low conversion rates, decreased website traffic and lower ROI. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong.

6/17/2014
When: Tuesday, June 17
From 8:00 to 10:00 a.m.
Where: Lansing Regional Chamber
500 E. Michigan Ave., Suite 200
Lansing, Michigan  48912
United States
Presenter: Chad Simon, LSJ News and Susan Angel, WLNS
Contact: Travis Richardson
(517) 853-6463


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Marketing 101

Tuesday, June 17

Presenters: Chad Simon, Digital Sales Specialist, LSJ Media and Susan Angel, Director of Sales Development, WLNS TV-6

In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing programs are aimed at convincing people to try out or keep using particular products or services. The traditional marketing methods that businesses have used in the past are becoming outdated and uninteresting to consumers, leading to low conversion rates, decreased website traffic and lower ROI. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong. The objective is to fit your product into the changing ecosystem of everyday life, transforming how people live, work and play.

Attendees will learn how to create a marketing plan and set manageable marketing objectives, determine an appropriate advertising budget, discuss today’s consumer journey, the right marketing messages and frequency, and so much more!

REGISTER FOR THE JUNE 17 AND JUNE 19 PROGRAM (COMMUNICATING IN A SOCIAL MEDIA WORLD) FOR ONLY $20! CONTACT TRAVIS RICHARDSON TO RESERVES SEATS AT BOTH PROGRAMS AT THE DISCOUNTED RATE!

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