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Business & Bagels: Understanding Customer Loyalty and Designing Effective Reward Programs
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This session will briefly review conceptualizations of loyalty to help participants better understand the ultimate goal of customer relationship activities.

6/18/2014
When: Wednesday, June 18
From 7:30 to 9:30 a.m.
Where: James B. Henry Center for Executive Development
3535 Forest Road
Lansing, Michigan  48910
United States
Presenter: Dr. Clay Voorhees, Assistant Professor, Marketing, Michigan State University
Contact: Kristin St. Marie
(517) 353-8711 X 71005
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Wednesday, June 18, 2014

Understanding Customer Loyalty and Designing Effective Reward Programs

Dr. Clay Voorhees, Assistant Professor, Marketing, Michigan State University

This session will briefly review conceptualizations of loyalty to help participants better understand the ultimate goal of customer relationship activities.  Building on this foundation, the discussion will focus on how organizations can develop effective reward programs to increase consumer spending and switching costs for their best customers.  Throughout the presentation, we will discuss case studies ranging from Fortune 500 companies to small, local businesses, focusing on the successes and struggles that each have had in developing and launching effective reward programs.  While this presentation will focus on customer loyalty and reward programs, many of the concepts parallel best practices in employee reward and recognition programs too.

Register Now!

To learn more about these seminars: call (517) 353-8711 and ask for Kristin St. Marie.

Schedule:

7:30am – 8:00am Bagels

8:00am – 9:00am Business

9:00am – 9:15am Q&A

Cost:

$30 per person

Location:

The James B. Henry Center for Executive Development

3535 Forest Road, Lansing, MI 48910

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