Tuesday, November 18, 2014
Developing a Social Media Strategy for Your Organization
Dr. Constantinos Coursaris, Professor, Telecommunication, Information Studies and Media, College of Communications Arts & Sciences, Michigan State University
Back by popular demand, Dr. Coursaris will continue his discussion around developing an effective social media strategy (he presented at our March 2014 Business and Bagels). Recent reports highlight corporate intentions to increase their social media marketing spending in the next five years (CMO 2013). Despite these budgetary reallocations in social media marketing, anywhere between 33 percent (Business News Daily, 2012) to 72 percent (Society of Human Resource Management, 2012) of surveyed organizations report lacking "a clear strategy or goals" for their social media activities. This session will disentangle the dimensions that collectively can inform the strategic use of social media for marketing communications, thereby increasing the likelihood of significant, positive returns from investments in social media.
To learn more about these seminars: call (517) 353-8711 and ask for Kristin St. Marie.
7:30am – 8:00am Bagels
8:00am – 9:00am Business
9:00am – 9:15am Q&A
$30 per person
The James B. Henry Center for Executive Development
3535 Forest Road, Lansing, MI 48910
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