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Brand Differentiation & Avoiding Becoming a Commodity
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When your products and/or services become commodities, they lack meaningful differentiation from their competition.

When: Tuesday, March 31
From 8:00 - 9:30 a.m.
Where: Northwood University
1600 Abbott Road
East Lansing, Michigan  48823
United States
Contact: Tom Hamp

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Brand Differentiation & Avoiding Becoming a Commodity
Tuesday, March 31, 2015
8:00 - 9:30 am
Northwood University
1600 Abott Road
East Lansing, MI 48823
When your products and/or services become commodities, they lack meaningful differentiation from their competition.

Commoditization practices are those in which price drives the quality of the product or service, margins fall through the floor, and customers are attracted only on the basis of price. Commoditization affects businesses in two areas: unit economics and business development.

To combat this, the goal is to position your business competitively, to communicate with your customers in an engaging way and to offer a product/service that generates demand and loyalty.

Objectives of the seminar:

  • Stop selling products/services and start adding value.
  • Learn techniques to increase your gross profit margins.
  • Learn how to make your brand different, better AND relevant.
  • Learn how to engage your customers in a meaningful way.
  • Learn techniques to help both you AND your customers differentiate your brand.


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