What perception comes to mind when people hear your name? If you don’t know, it’s time to take control of your own personal brand. Branding isn’t just for businesses! Developing a unique personal brand around yourself is critical whether you’re the face of the company or key sales personnel needing to stand out in a larger organization. A personal brand cultivates positive and powerful associations when others think about you, allowing you to shape the way customers, community members and colleagues perceive you. In this session, you’ll discover the importance of personal branding and take away several tools to develop your own personal brand.