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Eighth Annual Making It In Michigan Conference
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When: 11/10/2015
From 7:30 AM until 4:00 PM
Where: Lansing Center
333 E Michigan Ave.
Lansing, Michigan  48933
United States
Contact: Greta McKinney
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One-Day Event Hosts Educational Sessions and Trade Show Featuring Over 160 Michigan-made Food and Agricultural Products

The MSU Product Center is pleased to announce the eighth annual Making It In Michigan Conference and Premier Specialty Food Marketplace Trade Show to be held Tuesday, November 10th from 7:30AM – 4:00PM at the Lansing Center.

“In supporting this year’s theme of ‘Ingredients for Success’ we will be presenting the most comprehensive series of educational sessions covering the components and processes that companies need for safe, sound and smart product development,” states Matthew Birbeck, Senior Project Director, Food Processing and Innovation Center (FPIC) at the MSU Product Center. “In addition, we are excited to present leading Michigan retailers and entrepreneurs that will be moderating sessions on breaking into the retail market,” says Birbeck.

This year’s keynote panel will feature leading industry food technologists and engineers discussing “do’s and don’ts” of product development and production.

The one-day event features morning educational sessions that will bring together industry experts to help guide attendees in refining and growing their businesses in the following areas:

  • Processing know-how for shelf-stable products
  • Understanding the nuts and bolts of risk reduction
  • Taking the business to the next level
  • Preparing for an unannounced food inspection visit
  • Understanding legal basics for starting a food business
  • Keeping your food business sales growing
  • Learning how to build the right team
  • Breaking into the retail market
  • Being recall ready
  • Discovering your competitive advantage in the specialty food market

The $79 per person conference registration fee includes breakfast, lunch, and educational sessions, digital copies of all presentations and reference materials and admission to the Marketplace trade show.

The Marketplace trade show in the afternoon will feature over 160 new and existing businesses that will be showcasing and sampling their Michigan-made food and agricultural products to the general public and Michigan-based food buyers. The trade show is free to the general public.

Conference participants will also have time to network with the winners of this year’s MSU Product Center awards and learn from their success stories. Awards will be presented for Entrepreneur of the Year, Start-up to Watch, Best Barrier Buster, Value-Added Agriculture and the Director’s Award. MSU Product Center innovation counselors and staff members, Product Center clients, business consultants, regulatory officials and food and farming groups will also be available to provide in-depth information and counseling.
More information and conference registration is available at Those interested in attending can also call Greta McKinney at 517-353-7185 or send an email to

About the MSU Product Center

Founded in 2003, the MSU Product Center helps Michigan entrepreneurs develop and commercialize high-value, consumer-responsive products and businesses in the agriculture, natural resources and bioeconomy sectors. The Center’s statewide network of innovation counselors provides business counseling support to Michigan residents interested in starting or expanding a business or product line.     
The Product Center’s assistance in launching 455 known new businesses and business expansions has had the following estimated economic impacts:

• Increased annual sales: $328.2 million (cumulative first year sales only)

• Value of increased investment: $330.9 million

• Jobs created: 1,273                                           

• Jobs retained: 676

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