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Salsa Outsells Ketchup – Marketing to the Latin-American Consumer
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6/29/2017
When: Thursday, June 29, 2017
From 8:00 - 9:30 a.m.
Where: Lansing Regional Chamber - Insurance Boardroom
500 E. Michigan Ave.
Suite 200
Lansing, Michigan  48912
United States
Contact: Jose Yanez
517-316-5333


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Join us for an engaging presentation about the dos and don'ts when it comes to marketing to one of the fastest growing demographics in U.S. history - the modern Latin-American consumer.  Learn about how awkward assumptions can lead to cultural failures, best practices when promoting your brand to Latino consumers, and how new media is king when it comes to Latino consumer engagement.

Register now for this unique opportunity to flex your cultural IQ and learn about how to kick-start your upcoming marketing plan from a multicultural point of view.

Presenters:

Vias Latino Marketing Consultants:

Gonzalo Ramirez, Founder/Chief Executive Officer

Jonathon Berrera Mikulich, Founder/Chief Creative Officer

Carlos Estrada, Creative Director

Kaitlyn Califf, Project Coordinator


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