The Lansing Regional Chamber of Commerce and the Michigan Economic Development Corporation have partnered with the Michigan State University International Business Center to present a two-part workshop. This program has been designed to be equally informative for new-to-export companies, as well as those interested in assessing their current strategies or entering new markets. Taken together, these workshops can form the basis for your international business plan.

This event will be held at the Lansing Regional Chamber of Commerce Insurance Capital Board Room.

Different modes of market entry will be discussed, with seperate considerations for short, medium, and long-term export strategies. We will utilize the market selection tool created in the July 11th seminar. A laptop will be beneficial for the interactive portion of the workshop, although not required.