Pure Michigan STEP Export Workshops
The Lansing Regional Chamber of Commerce and the Michigan Economic Development Corporation have partnered with the Michigan State University International Business Center to present a two-part workshop to assist mid-Michigan businesses in their exporting efforts. We will introduce participants to online export tools and help them to create their own market selection tool. We will also explore the costs and benefits of different modes of international market entry. These workshops will be equally informative for new-to-export companies, as well as those interested in assessing their current strategies or entering new markets.
1:00 Workshop 2: Different modes of market entry will be discussed, with separate considerations for short, medium, and long-term export strategies. We will utilize the market selection tool created in the morning seminar. Workshop 2 will be equally informative for new-to-export companies as well as those interested in assessing their current strategies or entering new markets. A laptop for the interactive portion of the workshop will be beneficial, although not required.
Dr. Tomas Hult, Eli Broad Professor of Marketing & International Business, Director, MSU International Business Center (CIBER) http://broad.msu.edu/facultystaff/hult/
Jade Sims, International Trade Specialist, MSU International Business Center (CIBER) http://broad.msu.edu/facultystaff/sims/