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Improve your PR skills with CMPRSA's Professional Development Workshop
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Join Mid-Michigan PR Professionals at CMPRSA's Professional Development Workshop! Hear from speakers in this half-day session that will enhance your PR skills. Don't wait register now!

10/24/2017
When: Tuesday, October 24, 2017
8:00 AM
Where: University Club of Michigan State University
3535 Forest Road
Lansing, Michigan  48910
United States

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Workshop Schedule

8 – 8:30 a.m. Attendee Registration and Networking

8:35 a.m. Welcome from CMPRSA Chapter Leadership

8:40 – 9:40 a.m. HIT HARD! 3 Essential Steps to Create the Life You Want
Paul Artale | @PaulArtale

During this session Paul Artale will detail how he overcame physical challenges to fulfill his dream of playing college football. Paul will share three key steps he learned from the process that have led to continued success and helped him to craft a work-life balance that is filled with joy and growth.

9:45 – 10:45 a.m. Stop Treating The Internet Like Another Universe
Eric Thomas | @Eric_S_Thomas

Why is it that when we get online we approach social media more like "media" and less like social? The internet is populated by people, it's time we start acting like it. Eric S Thomas will break down a few bad practices that create the disconnect between brand and consumer while online. More important, he'll cover how to overcome that gap.

10:50 – 11:50 a.m. Digital first: How news decisions are made and where PR fits
Stephanie Angel | @stephanieangel

There’s nothing traditional about traditional media. Reaching our audiences online is priority No. 1, which means if it won’t resonate online, it’s going to be a tough sell. Think broad, think interactive. Think social.

12 – 1 p.m. Panel Discussion – PR Practitioner’s in the Era of Fake News
Moderator: CMPRSA Board Member

  • Stephanie Angel | @stephanieangel
  • Tracy Maher | @tracym
  • Roger Martin, APR | @AdvocateMan
  • Eric Thomas | @Eric_S_Thomas

The concern over fake news isn’t just a problem for journalists and reporters, it’s an issue for all professional communicators. This panel discussion will explore the rise in fake and influenced media and how PR practitioners can position themselves in real-time to remain true to the facts.

1 – 1:30 p.m. CMPRSA Annual Board Update

Phil Lewis, CMPRSA President

1:30 p.m. Workshop Concludes

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