PUBLICOM WINS FIVE NATIONAL CREATIVE AWARDS FOR SERVICE INDUSTRY ADVERTISING
Friday, May 9, 2014
Posted by: Michelle Rahl
FOR IMMEDIATE RELEASE CONTACT: Jan Jenkins, Publicom, Inc.
May 9, 2014 517.487.3700
PUBLICOM WINS FIVE NATIONAL CREATIVE AWARDS
FOR SERVICE INDUSTRY ADVERTISING
EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, won five national creative awards in the 11th Annual Service Industry Advertising Awards (SIAA) competition. The winning entries were developed for three clients: Lifestyle Lift, McLaren Lapeer Region and McLaren Greater Lansing
"We’re excited that our creative work has again been recognized among the top nationally,” said Lisa O’Connor, president of Publicom. “As specialists in marketing services as compared to products, this Service Industry Advertising Award competition is particularly meaningful to Publicom.”
The award-winning entries are as follows:
- Brochure – “Is It Your Turn for a Lift?” Lifestyle Lift
- Newsletter – “Lapeer Newsletter #4,” McLaren Lapeer Region
- Direct mail – “Grand Ledge Services,” McLaren Greater Lansing
- Total advertising campaign - “Greater Than,” McLaren Greater Lansing
- Television single execution - “Greater Than,” McLaren Greater Lansing
Publicom’s creative work was judged against 1,700 entries submitted by more than 500 advertising agencies and 1,000 institutions. To view Publicom’s winning entries, visit publicom.com.
SIAA is the only competition to specifically recognize advertising excellence by organizations in the service industry. A national panel of judges scored entries based on execution, creativity, quality, consumer appeal, graphic design and overall breakthrough content.
Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view Publicom’s portfolio or for more information, visit publicom.com.
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