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PUBLICOM WINS (a record) NINE NATIONAL HEALTHCARE ADVERTISING AWARDS

Friday, June 20, 2014   (0 Comments)
Posted by: Michelle Rahl
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FOR IMMEDIATE RELEASE                            CONTACT: Jan Jenkins, Publicom
June 19, 2014                                            517.487.3700
                                                                                                  janj@publicom.com                     

PUBLICOM WINS (a record) NINE NATIONAL HEALTHCARE ADVERTISING AWARDS

EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, has won nine national awards in the 31st annual Healthcare Advertising Awards competition, hosted by Healthcare Marketing Report. The winning entries were generated for Lifestyle Lift, McLaren Greater Lansing, McLaren Flint and McLaren Lapeer Region.

“Our work is typically recognized in the national Healthcare Advertising Awards competition, but this is a record number of awards for us in a single year,” said Lisa O’Connor, president of Publicom. “We take pride in creating effective and appealing work for our clients to help them successfully meet their marketing goals.”

The national awards are:

o   Gold award—Lifestyle Lift, “Dr. Paul” magazine single

o   Gold award—Lifestyle Lift, “Is it your turn for a lift?” physician referral

o   Bronze award—McLaren Greater Lansing, “Greater than” magazine series

o   Bronze award—McLaren Lapeer Region, “Points of distinction” total advertising with TV

o   Merit award—McLaren Lapeer Region, newsletter

o   Merit award—McLaren Lapeer Region, “Points of distinction” television single

o   Merit award—McLaren Greater Lansing, “Faces of” special event

o   Merit award—McLaren Greater Lansing, “Grand Ledge services” total advertising without TV

o   Merit award—McLaren Flint, “No more” newspaper series

Publicom’s work was up against more than 3,700 entries in this year’s competition, making this the largest healthcare advertising awards competition and among the 10 largest of all advertising awards competitions. A national panel of judges selected winning entries for 31 categories consisting of traditional, digital or total campaign work. Entries were scored based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view a portfolio and for more information about the Publicom team, visit publicom.com.

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