M3 Group Expands Publishing Reach with Purchase of Student Magazine
Wednesday, August 20, 2014
Posted by: Michelle Rahl
LANSING, Mich. – Tiffany Dowling, President and CEO of M3 Group, a Lansing-based branding agency, recently announced the purchase of the student publication, ing Magazine.
“We are excited to announce that we are once again growing our publishing department with the addition of the Michigan State University-based magazine, ing,” said Dowling.
Founded by MSU student Adam Grant in 2007 ing Magazine was most recently owned by Spartan Printing, which acquired the publication from Grant in 2011.
“Niche publications are thriving,” said Dowling. “Expanding our publishing department with the addition of ing is a win-win. It’s a terrific way for us to lend our expertise to a group of budding publication professionals and a valuable product for our sales team to offer to the business community.”
What started as a student club, will now be run in a more official capacity through a class taught by Kathyrn Houghton, Assistant Professor at MSU in the department of Writing Rhetoric and American Cultures. Covering student life, arts and entertainment, ing Magazine has a circulation of 6,000 and is distributed throughout campus and in select locations on Grand River. Dowling plans to increase distribution and page count as well as adjust the design and content in the coming months.
Published seven times a year, ing Magazine will be primarily run by students at MSU, who will work to produce content, photos and design the publication. The publication offers an opportunity for both students registered in the class and freelance writers and photographers to experience an authentic publishing process, resulting in resume-building skills and portfolio pieces.
M3 Group will sell ad space and assist with the production process. Emily Caswell, M3 Group Publications Director and MSU Journalism School alumni, will serve as a resource for the class, spending one-on-one time with students in the classroom to bring a real-world point of view to the learning process. Spartan Printing will continue to print the publication.
Founded 12 years ago, M3 Group is a full-service branding agency rallying together to move businesses forward through integrated communication services. Dowling started Capital Area Women’s LifeStyle Magazine more than six years ago and purchased the Greater Lansing Business Monthly a year ago.