FOR IMMEDIATE RELEASE CONTACT: Jan Jenkins, Publicom, Inc.
Aug. 12, 2014 517.487.3700/cell 517.898.2858 JanJ@Publicom.com
Publicom welcomes Kathy Yager as media director
EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, has named Kathy Yager as media director. A talented media executive, Yager brings a thorough understanding of strategic positioning, multichannel media distribution, multicultural advertising and analysis and negotiation techniques to Publicom.
“Kathy has an extremely comprehensive understanding of media and is known for surpassing client expectations,” said Lisa O’Connor, Publicom president. “She is a go-getter with a strong track record of leadership and developing successful teams, making her a well-rounded and natural addition to the team at Publicom.”
Yager, of Royal Oak, earned a bachelor’s degree with honors in communication at Michigan State University and brings more than two decades of advertising media experience to Publicom’s health care, finance, insurance, education and professional service clients. She has held senior positions at both large and small agencies, working for large, multi-million dollar accounts in quick service restaurant, retail, automotive, industrial and financial markets and has expertise in franchise advertising.
Most recently, she was broadcast media director for an agency in Louisville, Kentucky, where she expanded the agency’s service offering by establishing its first national TV planning and buying group. She also established and coordinated the agency’s quarterly third-party media audits that achieved exceptional ratings.
“Throughout my career, I have consistently been a strong advocate for my clients and mentor for my colleagues,” said Yager. “I receive great satisfaction from applying existing skills and developing new capabilities that my team can offer our clients. I’m excited to see the growth I can help foster here at Publicom.”
Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view Publicom’s portfolio or for more information, visit www.publicom.com.
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