MSU Athletics and the GLCVB Partner for Collaborative Launch of “Cities of the Big Ten" Website
Friday, October 3, 2014
Posted by: Michelle Rahl
For Immediate Release – October 3, 2014
Contact: Tracy Padot, VP, Marketing Communications
(517) 377-1419 – firstname.lastname@example.org
MSU Athletics and the Greater Lansing CVB Partner for Collaborative Launch
of “Cities of the Big Ten” Website
New Website to Share City Information with Big Ten Fans Visiting Cities for Sporting Events
LANSING, Mich. – The Greater Lansing Convention and Visitors Bureau (GLCVB), along with the Greater Lansing Sports Authority (GLSA) have partnered with the Michigan State University Athletics Department and the Big Ten Conference on a new website, Cities of the Big Ten (www.citiesofthebigten.com), to promote the destinations that represent the member-institutions of the Big Ten Conference to visiting fans.
Nearly 120 years after its inception, the Big Ten remains a national leader in intercollegiate athletics on and off the field. The Cities of the Big Ten host hundreds of athletic events throughout the year and continue to extend the ultimate in hospitality to the enthusiastic followers of the Big Ten.
With the introduction of Nebraska in 2011 and Maryland and Rutgers in 2014, there was no better time to create a landing-page website that will direct visitors to each city’s information on transportation, hotel, dining and entertainment options when traveling to Big Ten Conference events. Each city agreed to collaborate in cross-promoting each other with the goal of increasing travel by fans to Big Ten events and to enhance the sports tourism experience for fans by providing easy access to information needed in planning.
“We applaud the cities of the Big Ten for taking the initiative to build this website for fans to use when traveling to each campus,” said Big Ten Deputy Commissioner Brad Traviolia. “This will be a great resource for each school’s fan base, especially the new fans that we’ve welcomed to the conference over the last few years.”
“Greater Lansing and MSU are proud to partner with other fellow cities and universities of the Big Ten to provide top-notch resources and destination information to visiting athletes and fans,” said GLCVB President and CEO Jack Schripsema. “Our region has a lot to offer in hotel, dining and entertainment options and we’re excited to showcase our convenience and amenities to the great fans of the Big Ten.”
As luck would have it, the new website is ready right on time. The Big Ten opener is this Saturday for the Spartans and the opponent is none other than the Nebraska Cornhuskers, bringing with them the #3 ranked most dedicated fans in all of college football according to BleacherReport.com. With no pro sports team in the state, the Cornhuskers take their college football seriously and they travel all over to see it. “While in town, a visit to citiesofthebigten.com will bring visitors to a special East Lansing focused page showcasing all there is to see and do in the area, tailgating info and much more,” added Schripsema.
For more information about the GLCVB visit www.lansing.org or call 517-487-0077. For more information about the GLSA, visit www.lansingsports.org.
About the Big Ten Conference: The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in student-athletes’ lives and emphasize the values of integrity, fairness and competitiveness. The broad-based athletic programs of the 14 Big Ten institutions provide nearly $200 million in direct financial aid to almost 9,500 student-athletes for more than 11,000 participation opportunities on 350 teams in 42 different sports. The Big Ten sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s and women’s lacrosse as official sports for the 2014-15 academic year. For more information, visit www.bigten.org.
The mission of the Greater Lansing Convention & Visitors Bureau is to positively impact the area’s economy by marketing the region as a travel destination.