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Güd Marketing welcomes two new hires

Monday, January 19, 2015   (0 Comments)
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Güd Marketing welcomes two new hires

 

LANSING — Lansing-based Güd Marketing announced today that two new employees have joined the agency to further develop its growing portfolio of clients:

· Emmie Musser joins the full-service advertising, marketing and public relations agency as the media director. Previously the manager of advertising, corporate web services and event planning at Auto-Owners Insurance for seven years, Musser brings key insights to Güd Marketing with her expertise in insurance and media planning. Musser’s list of accomplishments includes the creation of “Get Social” and “Get Social 2.0” social media training seminars that were hosted throughout 26 states with more than 1,000 attendees in the first year. In her new position, Musser is responsible for helping Güd Marketing’s clients develop a media strategy to position their brand in appropriate target markets.

· Keara Hanlon joins the firm as an account coordinator. The 2014 Michigan State University graduate and former intern at Güd Marketing returns after serving as communications and marketing manager at Downtown Lansing Inc. In her new role, Hanlon helps manage the communication and operations between the agency and client. She coordinates the workflow on all projects and deliverables, assisting in project management, scheduling, production organization and managing social media both internally and on behalf of clients.

 

Founded in 1978, Güd Marketing is a women-owned small business that has built and fostered long-standing relationships with clients in the public and private sectors largely due to our unrelenting focus on client results. Güd Marketing is a full-service advertising, marketing and public relations agency with offices at 1223 Turner St. in Lansing’s Old Town district. Our services include but are not limited to research, market analysis, strategic planning, media planning, creative, social media, search and SEO, and web development. Since the late 1990s Güd Marketing has developed its business with an emphasis on working with organizations that serve and support a greater good in their communities – local, regional and national. For more information, visit gudmarketing.com

 


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