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Sparrow names new Vice President of Strategic Planning and Marketing

Wednesday, August 26, 2015   (0 Comments)
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Sparrow names new Vice President of Strategic Planning and Marketing

LANSING, Mich. –   Sparrow has named Melissa Sears, an experienced leader in health care marketing and strategy, as its new Vice President of Strategic Planning and Marketing.

Sears will lead Sparrow’s strategic planning efforts in a rapidly changing health care world and will oversee branding and marketing initiatives.

A Michigan native, Sears has had marketing and strategic planning leadership roles at hospitals in Nashua, N.H., and Manchester, N.H. She also held positions in the consumer products and high technology industries. She holds a bachelor’s degree in Business and Marketing from Mount Saint Mary’s College in Los Angeles, Calif., and an MBA in Health Administration from Franklin Pierce University in Rindge, N.H.

Sparrow has also named veteran communicator John Foren as Director of Marketing and Communications. Foren, former Editor of The Flint Journal newspaper, will oversee operations of the Sparrow Marketing Department and directly supervise communications efforts, including media relations.

Lisa Bond Brewer, who has led marketing and communications at several Lansing-area organizations, is Sparrow’s new Marketing Manager. She will supervise all internal and external Marketing for Sparrow and help manage day-to-day operations of the Sparrow Marketing Department.

Choose Wisely. Choose Sparrow.


Sparrow, a member of the prestigious Mayo Clinic Care Network, is mid-Michigan’s premier health care organization that includes hospitals in Lansing, St. Johns, Ionia and Carson City as well as Physicians Health Plan, Sparrow Physicians Health Network, the Sparrow Medical Group and the Michigan Athletic Club. Sparrow is affiliated with Michigan State University’s three human health colleges. Through these partnerships and the dedication of our 10,000 Caregivers, Sparrow pursues a vision to be nationally recognized as a leader in quality and Patient experience. For more information, visit

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