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Sweet Encounter Pitches Winning Business Idea at InnovateHER Challenge

Monday, November 16, 2015   (0 Comments)
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Sweet Encounter Pitches Winning Business Idea at InnovateHER Challenge

The Lansing Economic Area Partnership (LEAP) hosted the U.S. Small Business Administration (SBA)'s InnovateHER Challenge, a business pitch competition just for women entrepreneurs, on Nov. 11, 2015.

The winning idea came from Nikki Thompson Frazier, owner of Sweet Encounter, a boutique style gourmet bakery/café specializing in scrumptious, made-from-scratch, gluten-free desserts.

“The InnovateHER competition is a great way to highlight entrepreneurs that have products that support women and families. Sweet Encounter addresses a problem that effects a sizeable amount of the population and does it without compromising flavor and taste. This will be a great addition to the Lansing region,” said Tony Willis, director of New Economy Division at LEAP.

LEAP served as a co-sponsor and local host for the U.S. Small Business Administration (SBA)'s InnovateHER Challenge. The SBA and LEAP are looking for innovative products and services that help impact and empower the lives of women and families.

Local sponsors included MSU Entrepreneurship Association and the Small Business Development Center. Other partners were Loomis Law, Michigan Creative and Andrews Hooper Pavlik PLC.

The InnovateHER Challenge provides a platform to fulfill that need. Contestants are women who can develop a product or service that meets the following three criteria:
• Has a measurable impact on the lives of women and families
• Has the potential for commercialization
• Fills a need in the marketplace

Sweet Encounter Pitches Winning Business Idea at InnovateHER Challenge
The InnovateHER Challenge is a national competition that culminates in a live pitch Final Round. During the InnovateHER finals, up to 10 finalists from around the country that won their local division will compete for the top three cash prizes totaling $70,000 provided by Microsoft. This year, the national InnovateHER finals will be held on March 16 and 17, 2016 in Washington, D.C. as part of the SBA’s InnovateHER: Innovating for Women Business Summit.

For more information, visit https://www.sba.gov/offices/headquarters/wbo/resources/1465581.
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