Giant LAFCU letters garner 2016 Michigan Innovation Award
Wednesday, February 10, 2016
Posted by: Eric Dimoff
LAFCU has won the 2016 Innovation Award from the Michigan Credit Union League for its 6-foot-tall letters that are part of a marketing campaign aptly titled “Down to the Letter.”
Larger than an average person, the huge blue letters were first introduced in a TV commercial with a team of 12 LAFCU employees constructing them, exemplifying teamwork and LAFCU’s 80-year history of building strength and integrity. The commercial began airing in late September. They are also being placed at numerous events in LAFCU communities, gaining considerable recognition.
“The LAFCU letters have become a fun way to call attention to our name change, our history, our services and our mission,” said LAFCU CEO Robin Frucci. “The letters are our big, friendly ambassadors, and we are thrilled the campaign was chosen by the MCUL to receive the 2016 Innovation Award.”
The mid-Michigan credit union changed its name from Lansing Automakers Federal Credit Union to LAFCU in 2013. The change was necessary because it had replaced its federal charter with a state charter, which prohibits the word “federal” in a credit union’s name.
The LAFCU letters have appeared at several events including Jazz on the Grand in Lansing, Oktoberfest in Owosso, Urban Air in Eaton Rapids, and most recently, the Phil Denny & Friends Christmas Collective in Lansing.
Images taken at different events are displayed on LAFCU’s Facebook page with the caption, “Stay tuned to see where the giant LAFCU letters will appear next!” followed by the Twitter hashtag #WhereisLAFCU.
LAFCU will receive the Innovation Award at MCUL’s Annual Convention and Exposition, June 8-11, in Detroit.