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Habitat for Humanity named ‘Brand of the Year' in Social Services Nonprofit category

Monday, April 25, 2016   (0 Comments)
Posted by: Eric Dimoff
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Capital Region affiliate, Habitat for Humanity Capital Region, weighs in on this honor

Habitat for Humanity has been named “Brand of the Year” in the social services nonprofit category based on the 2016 Harris Poll EquiTrend® Equity Score. This is the second consecutive year the global nonprofit has been recognized for its strength in brand equity.

In addition, Habitat for Humanity earned the distinction of being named the “Most Loved” and “Most Trusted” brand within its category this year.

“It is quite an honor for Habitat to be recognized in this way,” said Vicki Hamilton-Allen, Habitat for Humanity Capital Region’s executive director. “We feel good knowing the public sees the impact Habitat’s work is having on its community. With our help, Habitat homeowners achieve the strength, stability and independence they need to build a better life for themselves and their families.”

For 29 years, Habitat for Humanity Capital Region has partnered with families in the greater Lansing area to build strength, stability and self-reliance through shelter. Through our Homeownership and Critical Home Repair programs, more than 800 families have gained access to decent and affordable housing.

The Harris Poll EquiTrend Study is an annual survey that measures the brand equity of for-profit and nonprofit organizations in the U.S., ranking them on three key factors: familiarity, quality and consideration.

“It is truly a blessing for Habitat to be honored by the public in this way for a second year in a row,” said Jonathan Reckford, CEO of Habitat for Humanity International. “Every donation and helping hand Habitat has received over the years made it possible for us to help millions of homeowners worldwide create a place to call home for themselves and their families.”

Habitat for Humanity received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among social service nonprofit brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between Dec. 22, 2015 and Feb. 1, 2016. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of social service nonprofit brands.

To learn more about the Harris Poll EquiTrend® Study, visit theharrispoll.com.

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