Yeo & Yeo Joins Red Nose Day campaign
Tuesday, May 10, 2016
Posted by: Eric Dimoff
Yeo & Yeo, a leading Michigan accounting firm, and its affiliates, Yeo & Yeo Computer Consulting, Affiliated Medical Billing and Yeo & Yeo Financial Services, have launched a firm-wide initiative to benefit the Red Nose Day Fund. Red Nose Day is a FUN-raising campaign benefiting nonprofit organizations that help lift children and young people out of poverty in the United States and in some of the poorest communities in the world.
Red Nose Day encourages people to don red noses and have a laugh for a good cause. Half of the money donated to the Red Nose Fund will be spent in the U.S. The other half will be spent in some of the poorest communities in Latin America, Asia and Africa. All money raised supports projects that ensure kids are safe, healthy and educated.
“Just the simple, silly act of putting on a red nose means that anyone can benefit children in poverty,” says Thomas E. Hollerback, president & CEO. “In staying true to our values―which include continuing dedication to community service―we are pleased to participate in this fun campaign to support children both locally and globally.”
Yeo & Yeo will raise money for the Red Nose Fund through a $5 donation jeans day for its 220 professionals on the official Red Nose Day, May 26. The firm will also encourage its employees to wear their red noses in the community to raise awareness for the campaign and to take silly selfies throughout the month. The firm will contribute $1 to the Red Nose Fund for every photo submitted by its employees.
Locally, Yeo & Yeo CPAs’ Young Professionals group of the Leading Edge Alliance (LEA YP) are taking the firm-wide initiative a step further by incorporating it with the LEA’s annual Global Volunteer initiative. LEA member firms worldwide are encouraged to donate to or volunteer for a local charity.
“Each year we seek opportunities in our communities that will help those in need for LEA’s Global Volunteer Week,” says Brad Booms, LEA YP Group Leader. “Directing efforts to our local Boys & Girls Clubs of America, charity partners of the Red Nose Fund, is a perfect fit because they can be found in many of our Yeo & Yeo communities.”
The firm’s young professionals will collect playground equipment, games and activities for Boys and Girls Clubs located in the communities that Yeo & Yeo serves, as well as volunteer at the Boys and Girls Clubs throughout May.
The Red Nose Day Fund’s month-long campaign will culminate in NBC’s televised fundraising event on Thursday, May 26, at 9:00 p.m. EST. The live two-hour benefit will feature popular comedians, top musicians and Hollywood stars, along with a mix of great comedy, live musical performances and short, compelling films shedding light on the cause.