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FLEXcity Fitness: Flexing for 56

Monday, May 1, 2017  
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Getting to the gym is a struggle many face. Not to mention, once there, the monotony of a stale routine can bore someone into never wanting to return. It is this self-defeating cycle that FLEXcity Fitness aims to break.

An interval-based fitness studio, FLEXcity Fitness blends leading techniques into a one-of-a-kind training concept. The fitness boutique exclusively offers 56-minute instructor-led classes that combine cardio — on both a treadmill and spin bike — strength training and flexibility exercises all into one workout.

“You get everything you need from FLEX without having multiple memberships to other places. The intensity of our method and calorie-scorching 56 minutes leads to effective, noticeable results,” said co-owners Jenny Quinn and Trista Parisian.

Quinn and Parisian are continuously developing and introducing new workouts to their clients, making sure they stay on top of the latest fitness trends. Every day of the week the workout is different, whether it is the equipment used or the length of the intervals.

“This keeps our clients from getting bored, and constantly challenges their bodies and helps break through plateaus,” said Quinn and Parisian.

Quinn and Parisian co-founded FLEXcity Fitness in January 2012 with their first location in downtown Lansing. Two years later, the owners opened their second location in Grand Rapids. The duo does everything from class design, training and teaching to marketing, administrative work and anything else that may come up.

“The best part of owning our business is that we get to do what we love every day and help others achieve their fitness goals. Our job is very rewarding as we get to change people’s lives on a daily basis. The most challenging is that we are our own bosses, and are in charge of everything from A to Z,” said the coowners.

Between the two locations, FLEXcity Fitness has a staff of 15 women. With a dedicated staff of this size, the facility is able to offer more classes for their customers to choose from.

“Our staff is very educated, highly trained and very qualified in our method. They allow us to offer a variety of class times throughout the week to accommodate our clientele,” said Quinn and Parisian.

Though the two co-owners foresee growth and possible expansion of FLEXcity Fitness within the next five years, they are currently awaiting the upcoming expansions of their families. Both pregnant and due two weeks apart, Quinn and Parisian are focusing on their two current locations for now. With the constant demands of owning a business, the task was not always easy, but always worth it.

“People think that we just workout for a living but we have to schedule our workout just like anyone else. We run all facets of the company just like any other business,” said the owners.

FLEXcity Fitness is a business dedicated to accommodating its clients, from the constant creation of new, fresh workouts to the availability of various classes throughout the week for a multitude of different schedules. In return, Quinn and Parisian said the close-knit communities of East Lansing, Lansing and the Grand Rapids areas have always given them a family-like atmosphere.

Click here to download the May issue of FOCUS.

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