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Liberty Coin Service: Friendly experts on your side for more than 40 years

Monday, May 1, 2017  
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If you have a great passion for what you do, focus on delivering value to and making the experience fun for customers, you will be setup for success. Lots of companies give lip service to the customer-centric focus of their business, however, at Liberty Coin Service in Lansing those approaches have been a way of life for 40 years. The combination of knowledge, integrity and dedication to customer service has led Liberty Coin Service to become Michigan’s largest rare coin and precious metals dealer.

“A basic rule of thumb we practice is to offer to our customers the best advice that we ourselves would wish to be given if we were on the other side of the counter or phone call,” said Patrick Heller, former owner and current communications officer. “That often means suggesting solutions that do not maximize Liberty’s profits in a transaction and sometimes means we suggest customers go elsewhere to obtain a better result.”

Heller started working at Liberty Coin in 1981, after being persuaded by the company founder Bill Bradford to leave a successful practice as a CPA. Heller became a minority owner, completing full acquisition of the business in 1994.

Liberty Coin has developed a reputation through the years of offering strong buying prices for purchasing jewelry from the public, which has pushed the company into a dominant position in the marketplace.

“The latest information we have is that Liberty buys more jewelry than all the rest of our area competitors put together,” said Thomas Coulson, who purchased Liberty Coins from Heller in 2015 and serves as CEO.

The transition from Heller’s ownership to Coulson actually began in 2009 when Heller announced Coulson as his designated successor. Heller has agreed to remain with the team through 2019, which has created a smooth transition in the operation of the business.

“Most small businesses do not do a good job of a transition from a long-time owner, and I had seen that as a CPA,” said Heller. “My intention was to grow my own successor.”

“Pat brought me in on a lot of the management decisions in 2014. When it was my turn to do things in 2015, I knew what to do because I had already had the experience,” said Coulson.

Other services Liberty offers include serving as one of Lansing’s largest foreign currency exchange dealers, being a buyer and seller of gold, silver, platinum and palladium bullion, quality rare coins and rare paper money. As Liberty’s staff has grown to 16 people, the company has grown its in-house expertise in many different kinds of collectibles.

The team at Liberty Coin is looking forward to February 2018 when the U.S. Mint will issue a quarter honoring Michigan with the Picture Rocks National Lakeshore.

“We are going to do a food raiser for the Greater Lansing Food Bank,” said Coulson. “We will give the new quarters to people who bring in food for a donation.”

In the next few years, Coulson expects that Liberty will continue to grow its expertise in collectibles, and expand their business of buying and selling diamonds.

Click here to download the May issue of FOCUS.

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