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Coldwell Banker Real Estate Reimagines Global Luxury Program

Monday, October 30, 2017  
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The world is more interconnected than ever before, and luxury real estate is evolving to remain ahead of the curve. Coldwell Banker Real Estate LLC has unveiled the Coldwell Banker Global Luxury program, reflecting the globalization of modern luxury.

With a footprint spanning 49 countries and territories, the Coldwell Banker® brand has been a leading name in global luxury real estate. Every day, affiliated Coldwell Banker luxury property specialists handle approximately $130 million in luxury home sales, more than any other real estate brand. In 2016, Coldwell Banker affiliated sales associates represented home buyers and sellers in more than 25,000 plus luxury home sale transactions priced at $1 million or more.

According to the National Association of Realtors®, $100 billion in U.S. property sales each year can be attributed to international buyers. As part of the launch of the Coldwell Banker Global Luxury program, the Coldwell Banker brand is unveiling a new logo, signage and website.

The new site will connect 750,000 luxury agents across multiple international brands and syndicate listings globally to real estate portals around the world. The new logo is a simple and sleek take on the classic Coldwell Banker brand imagery, featuring an elegant black and white color scheme.

The evolution of the Coldwell Banker Global Luxury program includes enhancements to the brand's luxury certification program, a new global luxury website, worldwide distribution of its Homes + Estates magazine and global networking opportunities for luxury property specialists.

The new Coldwell Banker Global Luxury website can be viewed at coldwellbankerluxury.com.


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