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Established in 1999, ATHENAPowerLink is a national mentoring program that connects selected women business owners with a skilled advisory panel. The local advisory panel, comprised of mentors best suited to the recipients' needs, will provide free business consultation services for one year (value: over $25,000). 

The panel will consult to help the business owner achieve networking, capital, operational and strategic goals. The program will also help enhance the business owner's leadership and management skills for future business endeavors.

Women business owners seeking mentoring support through this program must meet the following criteria:

  • 51 percent of business is owned and actively managed by a woman or women;
  • At least two years in operation;
  • At least two full-time employees, including applicant;
  • At least $250,000 in annual gross revenues for a manufacturing or retail business; or at least $100,000 in annual gross revenues for a service business;
  • Clearly defined business objectives and specific reasons for seeking an Advisory Panel.

Most importantly, she must be willing to openly discuss with the advisory panel her goals for the business and the issues impacting her ability to reach those goals. In addition she must:

  • Provide a meeting agenda and appropriate materials for review, such as financial statements, business plan, etc.;
  • Identify specific company difficulties requiring advice of the advisory panel;
  • Accept or reject panel members' advice.

If you have questions or need further information on the Lansing ATHENAPowerLink program or becoming an advisory panel member, please contact Mandy Emmert at 517-487-6340.

Click here for the 2016 ATHENAPowerLink Application.

According to the ATHENA Foundation, on average, women business owners participating in the ATHENAPowerLink program see the following outcomes:

  • 88 percent increase in sales;
  • 37 percent increase in business net income;
  • 56 percent increase in personal income;
  • 36 percent increase in the number of full-time employees
  • 75 percent increase in the number of part-time employees

    *Statistics provided by the ATHENA International.

ATHENAPowerLink Recipients

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