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The Leadership Lansing Blog is the open communication forum of the Lansing Regional Chamber of Commerce. In the Leadership Lansing Blog, we will highlight all things related to the Greater Lansing business community. We will feature posts from our staff, our membership and the legislative leaders of this region. If you have any questions or would like to be a contributor to the Leadership Lansing Blog, please contact Eric Dimoff, Marketing and Communications Director, at 517-853-6460 or edimoff@lansingchamber.org. We appreciate the continued support!

 

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Fidelity: The Third Principle of Great Leadership

Posted By Michelle Rahl, Lansing Regional Chamber of Commerce, Monday, July 20, 2015

“Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose.”

                                                Helen Keller, Advocate for the blind and deaf

Les was a master of defining what is, and what is not, a worthy purpose. When he called the first-ever professional sales training program for representatives accountable to no one, the whining was deafening. On the first day of mandatory attendance one could feel the tension in the room as the new vice president of sales stood before his class. “Welcome,” Les began. “I know that many in this room would rather be working back home. I understand that.” And then he made this promise. “By this time tomorrow I’m confident that all of us will be on the same page.”

The next day a strange metamorphosis took place as every person in the room was engaged in the day’s discussions. It was later that I learned that Les had sent flowers to the wives of every representative attending the program. With each bouquet he attached the following note: “I want to personally thank you for allowing me the privilege to both train and inspire your husband. Your sacrifice will be rewarded in the near future. Best wishes, Les.”

It wasn’t long before my mentor earned the confidence of everyone on the sales team as we all signed on for a worthy purpose.

Helen was another leader that had a gift for motivating her team. As the new vice president for nursing, she was responsible for over 700 clinical professionals. However, her initial challenge was to address a serious morale problem among the nursing ranks.

The first day she started Helen asked her executive assistant to schedule one-on-one 30 minute sessions with every nursing supervisor, manager, and director in the organization. Around-the-clock meetings were held with over eighty staff.  No conversation was off limits as some nurses shared their anger, others cried, and almost everyone opened up with what he or she felt was both right and wrong with the organization.

Within two weeks this remarkable woman had won the respect of the entire nursing force. There were three reasons why Helen won their support. Helen listened. Helen was professional. And Helen had a great sense of humor. All three of these traits help to build a foundation of trust. And “trust” is fidelity’s cornerstone.


David Eich 
Marketing & Public Relations Officer
Consumers Mutual Insurance of Michigan


Tags:  Challenge  Confidence  Engagement  Fidelity  Listening  Morale  Motivating  Professional  Purpose  Sense of Humor  Team  Trust 

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What is Content Marketing and How Can it Help Your Business?

Posted By Michelle Rahl, Lansing Regional Chamber of Commerce, Monday, June 8, 2015

In a world where we are inundated with advertisements, emails, and social media updates every minute, it’s hard to imagine how businesses can successfully connect with their customers in a meaningful way. But there is.

Let’s talk about how you can create content that will resonate with your customers and how it will help your business.

What is content marketing?

Content marketing isn’t about selling - it’s about sharing value with the customer. Your content needs to be created with a particular audience in mind to offer the most relevant insight. These pieces are helpful and informative, leaving behind jargon and overly technical language. Businesses can create meaningful content through blog posts, videos, articles, infographics, and more!

How can content marketing help your business?

When writing content, we must be sure it’s serving a purpose by giving information and adding value to your customers’ lives. What problems frustrate them the most? What answers are they looking for? Here are some reasons it’s worth investing the time to craft authentic and relevant messages.

Build trust and relationships: Our ultimate goal is to build meaningful relationships with our customers. We want to behave in a way that causes our clients to view us as a trusted partner, advocate, and resource. The more we provide value to our customers and the more consistent we are in communicating with them, the easier it will be for them to trust and rely on us for needed solutions.

Share your voice and build credibility: To stand out, your brand needs to have a voice and a personality that relates to consumers. Also, one motivation behind producing useful, informative content is to build the credibility of your organization. We want people to know who you are and view you as an expert. While the focus of the content needs to be the client, the motivation behind it can be to enhance your credibility and differentiate your business from others.

Strengthen your online presence: When you create meaningful, engaging, and helpful content, people are more likely to share it with their friends! Your beautifully written content will help advance your business's online presence when you post it on multiple social platforms. Sharing your content consistently will ultimately increase customer engagement, and boost your website traffic.

These are just a few of the ways content marketing can help your business. There are many other benefits to well-written and thoroughly developed content. To schedule a brainstorming session to discuss how to create engaging and authentic content for your business, contact Rough Draft Solutions today!


Submitted by Amanda Washburn, Owner, Rough Draft Solutions 

Tags:  answers  articles  blogs  brand  connections  content marketing  credibility  customers  infographics  relationships  sharing  social media  trust  value  videos 

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