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SteriDev pitches winning business idea at The Hatching

Monday, March 14, 2016   (0 Comments)
Posted by: Eric Dimoff
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The Lansing Economic Area Partnership (LEAP)and Michigan State University hosted a special Hatching event on Thursday, March 10, 2016 at the University Club of MSU in Lansing. Entrepreneurs had the opportunity to pitch their product-based ideas in front of guest judges from Local Motors, a technology company that designs, builds and sells vehicles, for a chance to win $1,000 in seed funding.

The winning idea, Clean Case came from SteriDev, led by Robert Zondervan. Clean Case is an innovative design for a phone case that allows mobile devices to be sterile in the surgical environment.

“The Hatching PROTO edition is a new spin on the typical Hatching experience. We only allowed entrepreneurs with physical products to pitch at this event. Ideas ranged from medical devices to enhanced athletic accessories all the way to improvements on home appliances. The judges from Local Motors were impressed not only by the quality of presentation but also the innovative solutions that the participants came up with,” said Tony Willis, Director of the New Economy Division at LEAP.

The Hatching is part of a community-wide effort to support local entrepreneurs and make the Lansing region a great place to start a business. This event helps move new, local business ideas from concept to reality and provides winners with funding, legal support, market research, office space and more.

“It was excellent to see young entrepreneurs focusing on ideas that require making. Every idea revolved around a product and we were glad to see many prototypes that were 3D printed. SteriDev had the most professional presentation and a clearly defined market and need - they are ready to hatch now,” said David Woessner, general manager of Local Motors.

For more information about The Hatching or how entrepreneurs can submit ideas to be considered for the live pitch competition at one of the monthly Hatching events, visit

Lansing PROTO, which is a Lansing Economic Area Partnership (LEAP) initiative, is an acceleration program put in place by the regional economic development agency to support physical product-based companies specifically, as they move from concept to market.


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