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Cassie Cotton joins Piper & Gold Public Relations squad in Lansing’s Old Town

Thursday, June 21, 2018  
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Piper & Gold Public Relations is all atingle to welcome Associate Strategist Cassie Cotton to its team.

Blending communications expertise with her passion for building relationships, Cotton brings diverse work experience, a futuristic mindset and expert project-management skills to the Piper & Gold squad. Most recently, she was the marketing brand manager for Michigan State University’s Residence Education and Housing Services, leading the strategic initiatives promoting campus life.

Cotton previously served as strategic planning and marketing coordinator for Eaton County Health and Rehabilitation Services and brand ambassador for GMR Marketing.

She holds a B.A. in public relations and business with an art minor from Coe College in Cedar Rapids, Iowa, and is working toward her master’s in strategic communication at Michigan State.

“I am thrilled to be a part of a team of passionate change-makers,” Cotton said. “I have found my home at P&G and look forward to engaging with current and future clients to enhance their brands and lead strategic planning.”

“Cassie is such a great fit on our team,” said Kate Snyder, Piper & Gold principal strategist and owner. “Her drive to solve complex problems with creative solutions fits squarely into our mission.”

Piper & Gold Public Relations helps clients create smart communications, tell powerful stories and strategize for the future. Based in Lansing’s trendy Old Town neighborhood, P&G works with government, nonprofits and businesses to move their audiences to action and achieve measurable results.

To learn more about Piper & Gold Public Relations, visit

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