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News & Press: FOCUS

Transforming the Chamber and the Region

Wednesday, August 1, 2018  
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The Lansing Regional Chamber of Commerce has used 2018 as an opportunity to take a fresh look at our organization and our role in building a stronger region, through the development of a new strategic plan. From the beginning of this effort, our goal has been to establish a clear direction and vision for the future of the Chamber and our community.

The timing could not have been better. Our region is undergoing a transformational shift as new innovation and technology shapes our economy. As the region continues to evolve, we as a Chamber understand the importance of strengthening our efforts to help all businesses in the region grow and identify more effective ways to help the region leverage its numerous assets.

The strategic planning process began with a community café that was held early in the year. During those conversations, we heard loud and clear that our members firmly believe that the Chamber is well positioned to lead efforts to help our community develop a vision for the future.

The process also gave us an opportunity to revise our mission, which we believe is in tune with the needs of the business community today and tomorrow. We work relentlessly to help businesses connect, grow and thrive.

We have identified four key strategies along with related goals and tactics that will serve as the core of our strategic plan. These strategies will effectively provide the direction for the Chamber of the future.

Excellent Operations. Like any business, we must first and foremost sustain a high-performing organization if we are to successfully execute our mission. This includes maintaining a sound financial performance, strengthening the development of an incredibly dedicated staff and investing in technology.

Business Value. If we are to maintain and grow our membership base, it is imperative that we never lose sight of the importance of delivering solutions, programs and opportunities that add value to the businesses in our region.

Policy Influence. One of the most important roles of a strong Chamber is to serve as the voice of business on issues of importance to our regional business community. We are at the table with local, state and federal officials advocating on your behalf so you can continue to focus on running a successful business.

Regional LeadershipOur members told us we need to continue to lead efforts that drive regional prosperity. Recent successes include the Coleman Road extension, American Airlines gaining federal approval to continue direct flights between Lansing and Washington D.C. and our efforts in education and workforce development in building the talent pipeline of tomorrow.

As we finalize our strategic plan and wrap up 2018, we are also excited about the transformation of our Chamber offices in downtown Lansing, which are undergoing a major renovation. The expected completion in October will coincide nicely with the rollout of our new strategic plan and vision for the future.

You will see a new Lansing Regional Chamber of Commerce — in more ways than one. We are proud to share these exciting opportunities with you and encourage your engagement in building a better Chamber, a stronger business community and a more vibrant region.

Click here to download the August issue of FOCUS.

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