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News & Press: FOCUS

Small Business Driving the Local Economy

Tuesday, May 7, 2019  
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By Michelle Rahl, Vice President, Business Development 
Job creation is at record high levels in the United States, with small business accounting for nearly two-thirds of all new job creation. The entrepreneurial spirit that drives the creation and growth of small businesses is the source of most innovation. In many respects, small businesses represent the engine and compass of our economy. 
Locally, close to 80 percent of the members of the Lansing Regional Chamber of Commerce are companies with 15 to 20 employees or less. We see the great work that our small business members perform in a diverse number of industry sectors from technology to healthcare, transportation, marketing and communications, insurance and financial services, restaurants and food service, construction, manufacturing and many others.
It is particularly rewarding to see outstanding businesses recognized for the great work they perform every day. Six members of the Lansing Regional Chamber of Commerce were named among the 2019 50 Companies to Watch by Michigan Celebrates Small Business, including: AppleTree and Gilden Woods Early Care and Preschool, C2AE, DBI Office, Public Sector Consultants, Therapy Today and Van Dyke Horn Public Relations. The Greater Lansing Business Monthly also recognized several Chamber members at its recent Entrepreneur of the Year awards, including: The Ticket Machine, Michigan Creative, The Plant Professionals and Niowave. 

During the past year, the Chamber, with the active engagement of many our members, developed a new strategic plan to provide us with direction in how we serve our members and help build a stronger, more vibrant region. One of the main pillars of our new plan centers around the importance of delivering business value to our members. This represents our value proposition to all of our members, most especially the small businesses that serve as the backbone of our organization. To that end, the Chamber recently launched a new Business Value Committee which will work closely with our team to strengthen and streamline the messaging and value provided to our small business members. We would like to thank the members of the Business Value Committee who have committed their time to this important endeavor; co-chairs Lisa O’Connor (Edge Publicom) and Michelle Massey (Dewpoint), Ken Misiewicz (Pleune Service Company), Greg Coyne (Sandler Training), Jim Baker (Corporate Office Interiors), Amanda Stitt (Change Media Group), Mitch Crank (Century 21 Looking Glass, Inc.), Stephen Plumbley (Tandem Studios) and Don McNabb (Triterra).

Our marketing and communications team is also working on a plan to expand our robust digital media program to include more messaging directed towards the needs and interests of our small business members. This will bolster an already outstanding communications platform that includes FOCUS Magazine and our regular communications on Facebook, Instagram LinkedIn and Twitter.

Of the course, the staples of our Chamber offerings will always remain at the center of our efforts. Our members consistently tell us how much they value the opportunity to connect with others in the business community through our numerous networking opportunities throughout the year. Thousands of members are taking advantage of our Member Mixers, Chamber University, Economic Club, Lansing Open and Annual Dinner programs at which they make those valuable connections.

When you think about what it takes to build a great community, many of those characteristics are found in the work ethic, commitment and entrepreneurism demonstrated by the small business owners and employees in the Lansing region. Our pledge at the Lansing Regional Chamber of Commerce is to focus every day on providing everything we possibly can to support you and help build on your success. 

Click here to download the May edition of FOCUS.

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