Print Page   |   Sign In   |   Register
News & Press: FOCUS

The Power of Creating a Diverse Network Through Events

Wednesday, August 21, 2019  
Share |

A diverse network is a powerful tool  to increase the scope of your influence, connect and lead people, build your brand reputation and gain insight to business opportunities.

Unfortunately, too many people make the mistake of limiting their circles of contacts particularly when it comes to networking. It is human nature to surround ourselves with people just like us, however, getting out of your COMFORT ZONE is the key to personal and professional growth and development.

Having a corporate event management company has allowed me to interact with professionals of all industries, experiences and backgrounds. These valuable interactions have allowed me to grow my personal network and expand my company’s reach.

Last year, my company Michigan Premier Events hosted its first networking event in partnership with Lansing Mosaic, a platform for Lansing which highlights the strong diversity and entrepreneurship in our community. More than 250 diverse professionals from Lansing, Grand Rapids and Detroit attended and were able to connect with individuals far outside their normal circles. 

With years of experience in event management, I can undoubtedly say that the strongest networking events are the ones that are strategic and intentional in their invitations and outreach. By ensuring that the makeup of your attendees is diverse, you can almost guarantee that your guests will meet someone who will open their mind, eyes or heart. Remember, diversity is the art of thinking independently together (Malcom Forbes). 


One of the strengths of the Greater Lansing region is our diverse and talented business professionals. Be intentional about growing the diversity of your network. Aim to meet five new people at each networking event or attend an event outside of your industry. 

To this end, Michigan Premier Events created an event called Collaborate Lansing, which brings together business professionals, entrepreneurs, non-profits and more and provides them space to meet and engage. The kickoff of Collaborate Lansing was held on July 23 at Lansing Brewing Company and more than 120 attended. Our next Collaborate Lansing will be in October, location TBD. Be sure to save the date for Lansing Holiday Collaboration on Thursday, Dec. 5, at 6 p.m. For more details visit

You never know who you will meet or how you can work together to achieve your goals if you aren’t open to new people and opportunities. 

This Month's Marketplace Connect Sponsors

Association Management Software Powered by YourMembership  ::  Legal