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American Advertising Federation Recognizes Local Marketing Agency

Monday, February 24, 2014   (0 Comments)
Posted by: Michelle Rahl
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Contact: Lesly Sauceda, Communications Director FOR IMMEDIATE RELEASE

Phone: 517.708.2113

American Advertising Federation Recognizes Local Marketing Agency

Award season is just getting started for the American Advertising Federation (AAF). Across the nation, AAF chapters are finishing up the first leg of a three-tier national competition to acknowledge the highest quality creative designs in the industry. The competition is known as the American Advertising Awards (formerly known as the ADDY Awards competition), and recipients of awards at the local level have the opportunity to advance to the second stage of the competition: the district level.

A Lansing-based company, Rizzi Designs is among those from mid-Michigan who will advance in the competition, after winning ten American Advertising Awards for their creative work in print, web and video. The marketing agency earned Gold ADDY Awards for their Socks for Lansing video, as well as their advertising campaign for Peconic Lawn & Tree Care. Rizzi Designs also took home Silver ADDY Awards for web design (Dart Development Website), a local TV commercial (ASK), a non-profit fundraising video (Oldham Project 2013 Gala Video), and for their 3D demonstration video. Additionally, the AAF acknowledged four other Rizzi Designs projects with Merit Awards, including projects for the Michigan State University Business Analytics Master’s Program and Billboard Jazz Artist, Phil Denny.

The American Advertising Awards are the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions. A panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY.

"This is an exciting competition for our team. To have our work reviewed and esteemed by our peers is always an honor. It's fitting to have won ten ADDY's in this, our tenth year in business. For me, these awards celebrate the success of my individual team members and their love for what they create each day. We're thrilled to move to the next stage of the competition - and looking forward to sharing the excitement with our clients," commented Rochelle Rizzi, President & CEO of Rizzi Designs.


Rizzi Designs is an award-winning, full-service marketing and design agency with a rich history of innovatie graphic and print capaigns for local, national, and international clients. Headquartered in Lansing, Michigan, Rizzi Designs handles all design, print production, video, web design, 3D development, writing and other creative services under the same roof. In doing so, Rizzi Designs guarantees consistency of visuals and message across all traditional and contemporary forms of communication.

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago, New York City and Washington, D.C.

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