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Veteran marketing exec joins Pace as account manager

Tuesday, March 11, 2014   (0 Comments)
Posted by: Michelle Rahl
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Veteran marketing exec joins Pace as account manager

LANSING — Dena Vatalaro has joined Lansing-based Pace Marketing and Communications Inc. as an account manager.

In her new position, Vatalaro manages the communication and operations between the agency and clients, including organizing meetings, developing creative briefs and scheduling and overseeing projects.

Before joining Pace, Vatalaro served as marketing and development director for Habitat for Humanity of Lansing, where her duties included creating and implementing the annual marketing plan. She also has 10 years of automotive marketing experience working with brand managers at Ford and Chrysler.

Vatalaro, who lives in Okemos, holds a Bachelor of Science degree in communications from Western Michigan University.

Founded in 197 8, Pace Marketing & Communications is a women-owned small business that has built and fostered long-standing relationships with clients in the public and private sectors largely due to our unrelenting focus on client results. Pace is a full-service advertising, marketing and public relations agency with offices at 1223 Turner St. in Lansing’s Old Town district. Our services include but are not limited to research, market analysis, strategic planning, media planning, creative, social media, search and SEO, and web development. Since the late 1990s Pace has developed its business with an emphasis on working with organizations that serve and support a greater good in their communities – local, regional and national. For more information, visit


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