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Tuesday, June 3, 2014   (0 Comments)
Posted by: Michelle Rahl
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Karen Stefl, Partner ● ● office 517-484-0800 ● mobile 517-204-7328


LANSING, MI – Such Video, a high-end production and post boutique in Old Town Lansing, received
national recognition at the American Advertising Awards in Boca Raton, Fla. on May 31. Such took
home the Sliver award for Public Service - Audio Visual for the nonprofit Ele's Place "Overweg Story."

Sponsored by the American Advertising Federation, the awards honor excellence in advertising and
cultivate the highest creative standards in the industry. The competition begins at the regional level with
the 210 AAF member clubs nationwide from which local winners proceed to 14 district competitions,
and those winners proceed to the national finals. Attracting more than 40,000 entries each year, the
mission of the American Advertising Awards competition is to recognize and reward the creative spirit
of excellence in the art of advertising.

At the regional competition in February, Such was honored with best in show, three Gold honors and
three Silver honors for multiple entries, all of which advanced to district competition. Two of the district
entries advanced to nationals after winning Silver awards, but it was the “Overweg Story" that was
selected for national Silver recognition. National recognition is a rare occurrence in a minor market.

"Small creative industry businesses tend to be underrepresented on the national awards platform, so
we're entirely honored by this award," said Such partner, Karen Stefl. "The bottom line is that when you
are passionate about your work, your clients are the big winners," said partner, David Such.

That makes Ele's Place, a center for grieving children in Lansing, the big winners in this case.

“Such Video has fully embraced our mission of supporting grieving children and teens and we are
extremely grateful to them for generously donating their time and talent to our organization for almost
20 years," said Laurie Strauss Baumer, Ele's Place president and CEO. "Such Video has expertly shared
our families’ stories with honesty, integrity and sensitivity."

According to Strauss Baumer, the "Overweg Story" video created by Such is emotional, thoughtprovoking
and inspirational, capturing the painful reality of grief, while presenting an honest sense of

Such’s nationally recognized "Overweg Story" and other award-winning entries are available for viewing
on their website at


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