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Petersmark Tapped to Lead WILX Media Sales and Marketing Efforts

Tuesday, June 17, 2014   (0 Comments)
Posted by: Michelle Rahl
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June 16, 2014


Contact:  Michael J. King, Vice President/General Manager

                                  , 517-393-0110


Petersmark Tapped to Lead WILX Media

Sales and Marketing Efforts


(Lansing, MI) – WILX Media announced today that long-time sales veteran, Debbie Petersmark, has been named General Sales Manager of the multi-platform media organization.  WILX Media is comprised of market leading news and information outlets WILX-TV,, WILX Mobile and The Weather Authority weather channel. WILX Media also recently launched entertainment channel Antenna TV on digital sub-channel10.3.

Ms. Petersmark has served as a Senior Account Executive for the organization since 2000.  She will now be responsible for management and oversight of all Local, National, Regional and Digital sales and marketing initiatives for the company. 

“Debbie has proven herself to be a thoughtful, creative and effective leader for WILX.  Her relentless customer-oriented focus will be a great asset for our entire client base, as well as our sales and management teams,” said Michael King, WILX Media Vice President/General Manager.

WILX Media specializes in creating customized advertising and marketing solutions across Television, Internet and Mobile platforms for businesses large and small. “Having grown up in a family-owned retail business, Holden-Reid Clothiers, I have a unique perspective and understanding of local business and what it takes to be successful.  I believe we have the best team in this market to help local companies identify their niches, develop creative strategies, write and produce compelling advertising, and put that message in front of the right audience in order to grow their business,” said Petersmark.

Petersmark is a resident of East Lansing with three children, Andy 18, Megan 14 and Owen 11.  She has been or is actively engaged with several area organizations including Inforum, National Association of Career Women, Sparrow Health System and the Junior League of Lansing.

WILX is owned by Gray Television, Inc and is the NBC Television affiliate serving the Mid-Michigan market area.  According to the most recent television ratings available, WILX produces the highest viewed television newscasts in the market and most visited broadcast media digital platforms.

More about Gray Television:

We are a television broadcast company headquartered in Atlanta, Georgia, that owns and/or operates television stations and leading digital assets in markets throughout the United States.  Upon completion of all pending transactions, we will own and/or operate television stations in 42 television markets broadcasting 139 program streams including 75 affiliates of the Big Four networks (ABC, CBS, NBC and FOX).  At that time, our owned and/or operated stations will include twenty-seven channels affiliated with the CBS Network, twenty-four channels affiliated with the NBC Network, fourteen channels affiliated with the ABC Network and ten channels affiliated with the FOX Network.  We will then own and/or operate the number-one ranked television station in 28 of those 42 markets and the number-one or number-two ranked television station operations in 38 of those 42 markets.  We will reach approximately 7.4 percent of total United States television households.


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