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"Second Shift" documentary on Keep GM campaign to screen at East Lansing Film Festival

Wednesday, October 29, 2014   (0 Comments)
Posted by: Michelle Rahl
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News from the Michigan Institute for Contemporary Art (MICA)

Tuesday, October 28, 2014

Contact: Linda Burnham, MessageMakers, 517-482-3333 ext. 112
Christine Hollister, Hollister Solutions, 517-281-4175

"Second Shift" documentary on Keep GM campaign to screen at East Lansing Film Festival

LANSING - A new documentary featuring dozens of business, labor, political, education and nonprofit leaders discussing the drive to keep General Motors in Lansing in the 1990s will screen at the 2014 East Lansing Film Festival on Monday, November 3rd at 6:30 PM, at Studio C in Okemos.

The historical documentary reviews the difficulties and triumphs of the “Lansing Works! Keep GM” campaign that kept GM from withdrawing production from the Lansing area a decade ago. It features interviews with over 35 former campaign participants and current community leaders. The film was produced by former Lansing mayor David Hollister; consultant Christine Hollister; Ray Tadgerson, former CEO of C2AE and project manager for the Blue Ribbon Committee at the heart of the campaign; and Terry Terry, president of MessageMakers. The campaign, led by Hollister and former Lansing Regional Chamber of Commerce chair Jack Davis, began in response to GM’s intention to end production at its aging Lansing facilities. The regional Keep GM initiative ultimately convinced GM to change their mind and invest nearly $2 billion in the capital region and build two new state-of-the-art manufacturing plants and a stamping plant. GM has continued to announce investments in the manufacturing plants totaling more than $700 million.

"This is a great story for Lansing to share. The film underscores the importance of collaboration and regional problem solving and the benefits that grow out of creative partnerships," said David Hollister.

The film is a production of the Michigan Institute for Contemporary Art, a nonprofit organization that serves as a catalyst for community development through quality arts programming. The film’s director is Tom Lietz. Associate producers include Jack Davis, Matt Penniman, Rick Weaver, and Bob Swanson. MessageMakers provided the creative and production components of the project.

"The Keep GM campaign was a defining moment for our region,” said Ray Tadgerson. "Thousands of jobs and millions of dollars in investment were at stake. Clearly it was a crisis, and the story of how the Lansing region came together to convince GM to stay is important to preserve, celebrate and replicate.”

After receiving overwhelmingly positive feedback from an invite-only premiere at Studio C!, director Tom Lietz at MessageMakers is excited to share this film with a larger public audience of film and local interests alike at the festival. "I think this story will be of tremendous interest not just to people in Michigan, but really to folks in communities around the U.S. who are experiencing similar shifts in their own economies."

Following the public premiere of “Second Shift: from crisis to collaboration” at the East Lansing Film Festival, MessageMakers will be working to secure national distribution for the film.

To learn more about the documentary, visit or contact Terry Terry at 517-482-3333. Advance tickets are available for purchase for $10 at


The Michigan Institute for Contemporary Art (MICA) is a 501(c)3 nonprofit organization that serves as a catalyst for community development through quality arts programming. MICA’s arts programming includes MICA Gallery, Grand American Fish Rodeo, Lansing JazzFest, and Michigan BluesFest.

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