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The Runway Features Shawn & Claire Buitendorp of VH1 Fame at February’s Fashion 411 Speaker Series

Monday, February 8, 2016   (0 Comments)
Posted by: Eric Dimoff
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Michigan native twins share their fashion industry expertise with entrepreneurs and startups on Feb. 16

The Runway invites all those who are interested in learning about launching your business in today's fashion industry to attend February's Fashion 411 Speaker Series featuring Shawn and Claire Buitendorp, established designers of Shock and Awww and winners of VH1’s hit reality competition, ‘Twinning.’

Event: Fashion 411 Speaker Series: Ready to Launch? featuring Shawn and Claire Buitendorp

When: 5:30 to 7 p.m. on Tuesday, Feb. 16, 2016

Where: The Runway, 300 S. Washington Sq., Suite 100, Lansing, MI 48933

Cost: $10 per person

Seating is limited. Register at

Details: During this month's Fashion 411 Speaker Series, Michigan native twins, Shawn and Claire Buitendorp, will share insider advice to entrepreneurs and startups on starting a business in Michigan, making your brand known and what it’s like to be a designer in New York City.

The Fashion 411 Speaker Series is designed to highlight individuals sharing their stories of success as well as failures. Learning from others is critical to the success of budding entrepreneurs and this series is designed to motivate, inspire and teach start-ups in the fashion industry and beyond.

More information on The Runway can be found at For questions about this and future programs, contact Quin D. Stinchfield at or (517) 230-2942.

About Shawn and Claire Buitendorp
Shawn and Claire Buitendorp are rising stars in both the fashion world and on primetime. These Michigan native twins are quickly becoming household names. As established designers of Shock and Awww, a signature line that has been worn by celebrities like Katy Perry and Little Mix, Shawn and Claire have gained a fan base that has followed them on their journey to becoming the first ever winners on VH1’s reality competition, ‘Twinning.’

This February, the Buitendorps will be debuting their Shock and Awww line as they host their very own fashion show in New York. It's no surprise that the Buitendorp twins are quickly gaining attention; icon and role model Betsey Johnson mentored the Buitendorp twins as they finished design school and gained notoriety for Shock and Awww's bold, adventurous designs.

The Runway is Michigan's premiere fashion and design incubator, working to support the local economy and budding fashion industry in the Lansing region and throughout the state of Michigan. More information on The Runway can be found at


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