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My Car pitches winning idea at The Hatching

Thursday, July 28, 2016   (0 Comments)
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The Lansing Economic Area Partnership (LEAP) andSpartan Innovations hosted The Hatching on July 27, 2016 at Lansing Brewing Company in Lansing. Local entrepreneurs and supporters attended this event to cheer on the next big idea they’d like to see hatch in Lansing.

The winning idea, My Car, was presented by Amber Addrow-Pierson. With the My Car mobile application, parking customers can enjoy the luxury of finding, booking, requesting and paying for parking right from their mobile phone. Additional features that are included within the app are a vehicle locator and spot sharing.

“July’s Hatching winning team, My Car, really had an enthusiastic and engaging presentation. They did well and utilized engaging props as well as storytelling,” said Tony Willis, director of New Economy at LEAP.

The July sponsors of The Hatching were the Greater Lansing Hispanic Chamber of Commerce and Lansing Black Chamber of Commerce. The Hatching is part of a community-wide effort to support local entrepreneurs and make the Lansing region a great place to start a business. This event helps move new, local business ideas from concept to reality and provides winners with funding, legal support, market research, office space and more.

For more information about The Hatching or how entrepreneurs can submit ideas to be considered for the live pitch competition at one of the monthly Hatching events, visit


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