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News & Press: FOCUS

Architectural Solutions: 26 Years and Building

Wednesday, April 5, 2017  
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The 90's was a decade of inception. From the World Wide Web to the Spice Girls, monumental discoveries were taking place all around the world. One such discovery took place right here in Michigan when Architectural Solutions (ASL) was founded by Brad Williams in 1991. Starting in Brighton, Michigan, the architecture and design firm has completed designs all across the U.S. The company, located in Lansing since 1995, has also created an additional office in Tulsa, Oklahoma.

In the recent past, ASL has done airport retail work in many major airports across the U.S., including the two largest stores in Hartsfield-Jackson Atlanta International Airport, the busiest airport in the world.

With a portfolio including names like Coach, Burberry, Duty Free Americas, Victoria’s Secret, DKNY, Michael Kors, Mont Blanc, and Kiehls, Williams said that it often surprises people that an architectural team of six in Lansing created stores for international companies.

“It’s a lot of fun when in the same day you’re working on projects for like Emporio Armani and you’re communicating with people from Italy, Spain and Germany and working with their teams to try to get these stores built here in the U.S.,” said Williams.

One of Williams’ projects - the one of which he is most proud - was the Spain-based jewelry store Tous in the new World Trade Center in New York.

“As far as an iconic store in an iconic location - when you think about a little company from Lansing, Michigan putting a store in the redevelopment of the World Trade Center, working with a company from Spain - that was something I’m quite proud of,” said Williams.

Since the improvement of Michigan’s economy, Williams said that the company is now focusing more on the Michigan market. In Lansing, in particular, ASL is responsible for The Point and 304 River Edge - an upcoming residential and retail project in Williamston.

“The redevelopment of Michigan Avenue - because we’re right on Michigan Avenue - has been a true bright spot for the city and we really enjoy seeing all the investment and development that’s happening right around our office,” said Williams. “We do have quite a few projects in the Lansing area. So, I think the region has improved considerably in the 20 years we’ve had our office here.”

With his desire to be an architect beginning in high school and his being an architect for more than 30 years, Williams didn’t always plan to open his own business. He decided that, after getting his start in Detroit, he needed to start something of his own in order to accomplish what he wanted to accomplish.

“I just felt that I needed to do something to work the way I wanted to work and have the office environment I wanted to work in,” said Williams. Now the company has six full-time employees, ranging from two to 20 years with the company, uses advanced 3D technology to fulfill its client needs and show them the projects as they progress. To Williams, his business is all about the client satisfaction.

“I think as architects in general, we really want to please our clients and really want them happy. I think, if you talk to any architect, that’s what they really enjoy doing - that’s all we really enjoy doing.”

Click here to download the April issue of FOCUS.

Click here to download the 2016 Annual Report.


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