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News & Press: FOCUS

ATHENA Powerlink Could Drive Your Business to the Next Level

Wednesday, July 5, 2017  
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Women business owners that have participated in the ATHENAPowerlink (APL) program have seen their sales increase an average of 88 percent and a 37 percent increase in net business income. According to the ATHENA Foundation, participants have also seen a 56 percent increase in personal income, a 36 percent increase in full-time employees and a 75 percent increase in part-time employees.

Eleven women business owners in Greater Lansing have been the beneficiaries of the ATHENAPowerLink program since it came to Lansing in 2006, including 2017 recipient, Courtney Maki of Glow Social Media. If you would like to be considered as the 2018 recipient, now is the time to submit your application. Applications are available at

Established in 1999, ATHENAPowerLink is a national mentoring program that connects selected women business owners with a skilled advisory panel. The local advisory panel, comprised of mentors best suited to the recipients’ needs, will provide free business consultation services for one year (valued at more than $25,000).

The panel will consult to help the business owner achieve networking, capital, operational and strategic goals. The program will also help enhance the business owner’s leadership and management skills for future business endeavors.

Women business owners seeking mentoring support through this program must meet the following criteria:

  •  51 percent of business is owned and actively managed by a woman or women
  • At least two years in operation • At least two full-time employees, including applicant
  • At least $250,000 in annual gross revenues for a manufacturing or retail business, or at least $100,000 in annual gross revenues for a service business
  • Clearly defined business objectives and specific reasons for seeking an Advisory Panel

If you have questions or need further information about the Lansing ATHENAPowerLink program or becoming an advisory panel member, please contact Alexis Akers at 517-853-6340 or 

Click here to download the July issue of FOCUS. 

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