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News & Press: FOCUS

A World of Experience in Lansing

Monday, December 4, 2017  
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By Rianna Middleton

The summer before my junior year at Michigan State University was focused on gaining real-world experience in the Capital City. I had the opportunity to see the professional marketing and communications world from two different perspectives as an intern at the Lansing Regional Chamber of Commerce (LRCC) and the College of Communication Arts and Sciences (ComArtSci) at MSU.

At the Chamber, I was able to see how their mission to help Greater Lansing businesses connect, grow and succeed came to life each and every day. It was exciting to learn about the new investments, developments and upcoming areas, including REO Town and the Michigan Avenue corridor.

Throughout the summer, I was involved in several big-picture projects that propelled the success of LRCC members and the community. We discussed how to better promote events on social media and how to create an overarching plan for social media that would serve as a guideline for the future. I also had the chance to take the lead on a project looking at Google Analytics data for the Chamber’s website. I picked out key variables to measure and created an easy-to-read report that serves as a fluid document for measuring LRCC’s website analytics data well into the future.

At ComArtSci, I spent my summer learning basic search-engine optimization (SEO) tools and tactics as the college prepared to launch its new website. I learned how content strategy, social media and branding came together to create a complete picture to guide the vision of the future. Seeing how far we have come with our communication strategy in a few short years was incredibly inspiring and has ingrained in me the importance of creativity.

The two experiences served to help me gain professional, hands-on skills in a field that I am passionate about, as well as further connecting me to MSU and the Lansing community. Most of all, I take with me the knowledge that anything you do in business, from SEO to social media promotion, is based on the audience you serve. By keeping our members and our fellow MSU faculty, staff and students top-of-mind, we never strayed from our vision of better serving them. I am excited to further explore the field of digital marketing as an SEO Associate at Netvantage Marketing.

I hope to continue to develop my personal and professional growth in the Greater Lansing region!

Click here to download the December issue of FOCUS.

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