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Mark Winkelman, President of Better Made Snack Foods, to Speak at Annual Entrepreneurial Awards

Friday, February 16, 2018  
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Did you know that Better Made Snack Foods uses 60 million pounds of potatoes each year to make ‘Detroit’s Best Chips’? Founded in 1930, Better Made started out as just one of 22 chip manufacturers in the city of Detroit, Mich. Today, Better Made is the only one of those 22 still standing. Mark Winkelman, president of Better Made, is a huge part of the company’s continued success.

Join M3 Group and the Greater Lansing Business Monthly as they present the 24th Annual Entrepreneurial Awards on March 8, 2018 at Eagle Eye Golf Club in Bath Township. Winkelman, president of Better Made, will be the event’s guest speaker. 

Winkelman has his roots in Michigan, having grown up in Harrison Township in Macomb County. He joined Better Made in 1994 and moved up the ranks to become president in 2011. Under his leadership, Better Made has strengthened its internal operations and broadened its distribution area. Sales have increased 20 percent despite seismic changes in consumer snack buying trends. 

“I think the biggest factor in our success has been our relentless pursuit of quality and service.  We really think our chips are the best out there – and by a wide margin at that! Of course, I’m partial to our Sweet BBQ! We also pride ourselves in our service, making sure the chips are always available at stores for our customers to grab whenever they want them,” said Winkelman.

Addressing a crowd of business owners, community supporters and past honorees, with an infectious passion for snack food, Winkelman will share his approach to business, leadership and how this established brand continues to grow despite a hugely competitive market.

“Starting and growing a business is one of the most exciting and daunting undertakings imaginable. That’s why opportunities like this are so important. The knowledge we gain from successful brands and business leaders is priceless as we move our businesses forward,” said Tiffany Dowling, president and CEO of M3 Group and publisher of Greater Lansing Business Monthly.

The Entrepreneurial Awards recognize the achievements of successful entrepreneurs who have created growing ventures in the mid-Michigan area. Cocktail hour starts at 5 p.m. followed by the guest speaker and awards program at 6:30 p.m. Awards will be given in the following categories: Entrepreneur of the Year, Greater Lansing Business of the Year, Emerging Entrepreneur, Entrepreneurial Spirit and Socially Responsible Entrepreneur; and new this year are the Leadership Award and Innovative Company Award. 

The Greater Lansing Entrepreneurial Awards speakers are sponsored by MSU Federal Credit Union and Physicians Health Plan. 

For more information or to purchase a table or tickets, email or call 517-203-3333. You may also visit the website at

The GLBM began publication in 1987 and since then has served as the only publication that focuses on business news in the area. GLBM serves as a forum where business owners can share ideas and keep the public informed of the services and products they offer. For more information, visit

About Mark Winkelman

Mark Winkelman became the President of Better Made Snack Foods in Detroit, Mich. in 2011.  Prior to that, he held several positions at Better Made since joining the company in 1994.  He received his bachelor’s degree from Walsh College in Troy, Mich., and his MBA from Wayne State University in Detroit. He serves as a board member for two human services nonprofit organizations and is past chairman of SNAC International, the snack food industry’s trade organization. Under his leadership, Better Made has strengthened its internal operations and broadened its distribution area. Sales have increased 20 percent during his presidency despite seismic changes in consumer snack buying trends. Winkelman resides in the Detroit suburbs with his wife, Wendy and two children. For more information about Better Made Snack Foods, visit

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