The Lansing Regional Chamber of Commerce (LRCC) has announced the following executive promotions: Steve Japinga to senior vice president of public affairs and Ashley Sandborn to vice president of marketing and communications. The promotions reflect Japinga and Sandborn’s leadership in collaborating with a variety of stakeholders in the region in the public policy arena and the vital role of communications plays in supporting LRCC initiatives.
“The Lansing Regional Chamber has always been very active in providing leadership in public policy and communications,” said Tim Daman. “However, we have seen a significant increase in demand for support in these areas, particularly during the Covid pandemic, The promotions of Steve Japinga and Ashley Sandborn not only reflect the outstanding work they have done, but we are now better able to position their talents in supporting our regional business community.”
In his new role, Japinga will continue to lead the LRCC’s public policy, advocacy and the LRC-PAC. Additionally, Steve will work closely with the LRCC’s marketing/communications and membership teams with an external focus on growing our regional partnerships, supporting the needs of our business community and members as well as strengthening the LRCC.
“Our role as leaders in the public policy arena has never been more important than it is today, especially as we look forward to a vitally important election year at the federal, state, and local level,” said Japinga. “I am excited to work with our many stakeholders throughout the tri-county region as we advance our policy priorities and work to help elect candidates who share our vision for the future of the region.”
In her new role, Sandborn will provide leadership, management and implementation of the LRCC’s branding, marketing, digital media, communications, and public relations strategy while working closely with the organization’s member engagement and public policy efforts. In addition, the position will shape, develop and implement strategies that effectively communicate the LRCC’s regional leadership position to numerous stakeholders.
“I have always considered it an honor to support the Lansing Regional Chamber of Commerce’s mission, communicate our initiatives and highlight the work of our members,” said Sandborn. “We have been able to grow our communications exponentially over the past couple of years, including our social media platforms, e-communications and FOCUS Magazine. I am so excited about the possibilities to move all of our communications efforts to exciting new levels in the future.”
The LRCC has also announced the promotion of Kelsey Teribery to marketing manager. Kelsey started at the LRCC in January 2020 as the social media and marketing coordinator. In her new role, she will manage the LRCC’s communication calendar and engage members and the region through the LRCC’s social media platforms. She will also assist the vice president of marketing and communications in creating marketing materials and managing marketing campaigns.
“I am humbled to step into a new role at the Lansing Regional Chamber,” said Teribery. I look forward to continuing to showcase our incredible members and ensure local businesses have the tools they need to connect, grow and thrive in the Greater Lansing region.”