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Recipients to be Honored at the LRCC Annual Dinner on April 25

LANSING, Mich. – The Lansing Regional Chamber of Commerce (LRCC) has announced the recipients of four major awards, which will be presented at the LRCC’s upcoming Annual Dinner on Thursday, April 25.

The award recipients include:
Outstanding Small Business: InVerve Marketing
Community Service Award: Phil and Barb Tripp, Tripp’s Collision
Diversity Star Award (in partnership with LEAP): Cinnaire
Legacy Award: Lansing State Journal, celebrating 70 years of membership investment with the Lansing Regional Chamber

“I am proud to congratulate this year’s Annual Dinner Award recipients. Their dedication, innovation, and commitment to our community exemplify the spirit of excellence that drives our region forward,” said Tim Daman, president and CEO, LRCC. “Phil and Barb Tripp have built an incredible legacy as leaders in business and philanthropy. Inverve Marketing embodies the values of excellence and collaboration that define Lansing’s business landscape. Cinnaire exemplifies what it means to be a leader in diversity, equity and inclusion. The Lansing State Journal continues to deliver dependable news and information to our region.”

Community Service Award: Phil and Barb Tripp
In 1988, Phil Tripp took his passion for the automotive industry and along with his wife Barbara, created a family run business called Tripp’s Collision. What began as a part-time high school job for Phil has evolved into a thriving business with locations in Jackson, Lansing, and East Lansing. Now, well into the fourth decade, the Tripp family proudly operates the business, with six sons, three of 26 grandkids, and 60 dedicated employees, all committed to exceeding customer expectations by providing safe, quality repairs and investing in the communities they love.

Outstanding Small Business Award: InVerve Marketing
InVerve Marketing is focused on its stated purpose – market and grow better. InVerve Marketing is proudly located where the creatives are; Lansing’s Old Town District where they have been a beacon of digital adoption since its incorporation in 2000. In 2022, InVerve Marketing was named a Michigan 50 Companies to Watch winner. Their strategies are designed to propel businesses to new heights. InVerve Marketing’s goal is to continue to take its transit marketing expertise nationwide.

Diversity Star Award: Cinnaire
The LRCC and the Lansing Economic Area Partnership (LEAP) have joined forces to create this award honoring organizations that champion diversity, equity, and inclusion in the workplace and throughout the Lansing community. Cinnaire is a nonprofit financial partner that supports community and economic revitalization initiatives through creative investments, loans and development services. Since 1993, Cinnaire has invested $5.7 billion to develop more than 1,000 housing communities in 9 states, providing 63,000 affordable apartment homes for more than 137,000 individuals and families and has provided community development loans to support the creation/retention of commercial, mixed-use, and community space.

Legacy Award: Lansing State Journal
The Legacy Award was created to recognize organizations for their long-time commitment as dedicated members and investors in the Lansing Regional Chamber of Commerce. The LRCC proudly recognizes the Lansing State Journal as a Chamber member and investor for 70 years and thanks them for their commitment to our region. The Lansing State Journal began as the Lansing Republican in 1855 and has remained a consistent and reliable news source for our region.

The Lansing Regional Chamber of Commerce Annual Dinner takes place on Thursday, April 25 from 5 to 8 p.m. at the Lansing Center. Questions can be directed to Ashlee Willis at Tickets are $95 for LRCC members and $140 for future members. Registration and additional information can be found at


About the Lansing Regional Chamber of Commerce:
The Lansing Regional Chamber of Commerce works relentlessly to help businesses connect, grow, and thrive. No mid-Michigan business stands alone when they are a member of the Chamber. For 122 years, the Lansing Chamber has served as the voice of the Greater Lansing business community. More information about LRCC and its programs and services can be found online at, Facebook, Instagram (@lansingregionalchamber), Twitter (@lansingchamber) and LinkedIn.