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Recipients to be Honored at the LRCC Annual Dinner

LANSING, Mich. – The Lansing Regional Chamber of Commerce (LRCC) will honor the recipients of four major awards at the LRCC’s Annual Dinner tonight, Thursday, April 25.

The award recipients include:
Outstanding Small Business: InVerve Marketing
•Community Service Award: Phil and Barb Tripp, Tripp’s Collision
•Diversity Star Award (in partnership with LEAP): Cinnaire
•Legacy Award: Lansing State Journal, celebrating 70 years of membership investment with the Lansing Regional Chamber

“As we come together for our Annual Dinner, we reflect on the achievements of the past year and celebrate the local leaders and organizations driving our region forward through their passion and ingenuity,” said Tim Daman, president and CEO, LRCC. “We also reaffirm our commitment to building a vibrant future for Lansing filled with opportunity and growth.”

Community Service Award: Phil and Barb Tripp
In 1988, Phil Tripp took his passion for the automotive industry and along with his wife Barbara, created a family run business called Tripp’s Collision. What began as a part-time high school job for Phil has evolved into a thriving business with locations in Jackson, Lansing, and East Lansing. Now, well into the fourth decade, the Tripp family proudly operates the business, with six sons, three of 26 grandkids, and 60 dedicated employees, all committed to exceeding customer expectations by providing safe, quality repairs and investing in the communities they love.

Outstanding Small Business Award: InVerve Marketing
InVerve Marketing is focused on its stated purpose – market and grow better. InVerve Marketing is proudly located where the creatives are; Lansing’s Old Town District where they have been a beacon of digital adoption since its incorporation in 2000. In 2022, InVerve Marketing was named a Michigan 50 Companies to Watch winner. Their strategies are designed to propel businesses to new heights. InVerve Marketing’s goal is to continue to take its transit marketing expertise nationwide.

Diversity Star Award: Cinnaire
The LRCC and the Lansing Economic Area Partnership (LEAP) have joined forces to create this award honoring organizations that champion diversity, equity, and inclusion in the workplace and throughout the Lansing community. Cinnaire is a nonprofit financial partner that supports community and economic revitalization initiatives through creative investments, loans and development services. Since 1993, Cinnaire has invested $5.7 billion to develop more than 1,000 housing communities in 9 states, providing 63,000 affordable apartment homes for more than 137,000 individuals and families and has provided community development loans to support the creation/retention of commercial, mixed-use, and community space.

“Cinnaire’s unwavering commitment to diversity, equity, and inclusion not only enriches workplaces but also uplifts communities. Cinnaire’s impactful contributions to affordable housing and community development serve as a beacon of inspiration for all of us striving towards a more equitable future,” said Tony Willis, Chief Equity Development Officer at LEAP.

Legacy Award: Lansing State Journal
The Legacy Award was created to recognize organizations for their long-time commitment as dedicated members and investors in the Lansing Regional Chamber of Commerce. The LRCC proudly recognizes the Lansing State Journal as a Chamber member and investor for 70 years and thanks them for their commitment to our region. The Lansing State Journal began as the Lansing Republican in 1855 and has remained a consistent and reliable news source for our region.


About the Lansing Regional Chamber of Commerce:
The Lansing Regional Chamber of Commerce works relentlessly to help businesses connect, grow, and thrive. No mid-Michigan business stands alone when they are a member of the Chamber. For 122 years, the Lansing Chamber has served as the voice of the Greater Lansing business community. More information about LRCC and its programs and services can be found online at, Facebook, Instagram (@lansingregionalchamber), Twitter (@lansingchamber) and LinkedIn.