The Lansing Regional Chamber of Commerce (LRCC) is honored to support the small business community in the tri-county region for Small Business Saturday, taking place this Saturday, Nov. 28.
Created in 2010 by American Express, the annual observance occurs the Saturday after Thanksgiving and supports small businesses nationwide to create a local and positive economic impact during the holiday season.
“This year’s Small Business Saturday looks vastly different from years past,” said Michelle Rahl, vice president of member engagement, LRCC. “Our local small businesses have been severely impacted by the COVID-19 pandemic. We encourage all shoppers to do a bulk of their holiday shopping locally and not only support our region’s businesses but keeping those dollars in our communities.”
Shopping small is making a difference and making an impact throughout our community. Sixty-two percent of U.S. small businesses reported that they need to see consumer spending return to pre-COVID levels by the end of 2020 to stay in business. The LRCC encourages residents to visit local and independently-owned stores – particularly those with ‘Shop Small’ branding – this Saturday and purchase various goods and services.
“It is so important for us more than ever to participate in the Small Business Saturday campaign as more than 80% of our Chamber membership is comprised of small businesses with 15 employees or less,” said Rahl. “Our small business owners and entrepreneurs are the lifeblood and soul of our community and we are proud to support them through partnerships like Small Business Saturday.”
The LRCC supports Small Business Saturday as a “Neighborhood Champion,” which provides the organization with kits to distribute to a handful of businesses. The kit consists of branded materials, such as a banner and tote bag to drive traffic on Nov. 28.
The businesses that received the kits from the LRCC include:
Moneyball – Okemos; Peanut Shop – Downtown Lansing; Kositchek’s – Downtown Lansing; Preuss Pets – Old Town Lansing; Bradly’s Home and Garden – Old Town Lansing; Playmakers – East Lansing; Country Stitches – East Lansing; Capitol Discount – Lansing; Kellie’s Consignments – Okemos; Dusty’s Cellar – Okemos.
About Small Business Saturday
Nov. 28 marks the eleventh annual Small Business Saturday. The annual observance supports local businesses that create jobs, boost the economy, and preserve neighborhoods. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.